coffee-forum.net
Promoting coffee discussion.

Main
Date: 02 Sep 2007 15:46:19
From: Moose
Subject: Illy's 'Hyper Espresso' article in the WSJ
Friday's Wall Street Journal had an article about Illy's new espresso machine.

http://online.wsj.com/article/SB118852179945214163.html





 
Date: 04 Sep 2007 01:12:11
From: Flasherly
Subject: Re: Illy's 'Hyper Espresso' article in the WSJ
On Sep 3, 10:17 am, "*alan*" <in_flagra...@hotmail.com > wrote:
>
> "No one has ever gone broke underestimating the intelligence of the
> public." (adapted from H.L. Mencken)
>
> or maybe even just:
>
> "There's a sucker born every minute" (attributed to P.T. Barnum).
>
> Hope that clears things up.

I'd attribute to Barnum roughly odds all silver-lined pod-suckers are
a principal likelihood categorized such that one in four* will be U.S.
interests. Presuming bias exists within an expanding gourmet coffee
class (SCAA figures probably do).

http://www.fas.usda.gov/htp/tropical/2003/06-03/cofconim.pdf.pdf



 
Date: 02 Sep 2007 18:16:43
From: Flasherly
Subject: Re: Illy's 'Hyper Espresso' article in the WSJ
On Sep 2, 8:09 pm, Marshall <mrf...@ihatespamearthlink.net > wrote:
> On Sun, 2 Sep 2007 16:01:43 -0700, "*alan*" <in_flagra...@hotmail.com>
> wrote:
>
>
>
> >"Moose" <mo...@no-spam.invalid> wrote in message
> >news:tupld3tnum77j8vqtqs8r8aflp5jlek2nn@4ax.com...
> >> Friday's Wall Street Journal had an article about Illy's new espresso
> >> machine.
>
> >>http://online.wsj.com/article/SB118852179945214163.html
>
> >"No one has ever gone broke underestimating the intelligence of the American
> >public." --- H.L. Mencken (?)
>
> This is apropos of what, exactly?
>
> Marshall

Apparently in reference to a luminary of journalistic persuasions, an
essayist well enough advanced in good standing to befriend American
novelist, F. Scott Fitzgerald. The "Booboisie"* is accepted as H.L.
Mencken coinage for the ignorant middle classes, figuring within some
odds from Fundamentalism, although public officials and the
contemporary state of American democracy were, extensively, all fair
targets. Indeed, in 1931, the Arkansas legislature passed a motion to
pray for Mencken's soul after he had called the state the "apex of
moronia." I doubt his argument that the Anglo-Saxon race was
demonstrably the most cowardly in human history, is all the more
convincing than his writings on feminist physiognomy I've encountered,
apart from perhaps a penchant for younger women, in keeping a
professor of English 18 years his junior in waiting, courted seven
long years. Admittedly a self-proclaimed infidel, Mencken later cited
the Holy Spirit the inspiration ource for Holy Vows. Fortunate did
not consummate a rather short-lived affair, however, and within a
decade thereafter, he took to speaking condescendingly of himself in
the past tense and listening to classical music. Upon his epitaph it
was his sincerest wish: Remember and have thought to please my ghost,
forgive some sinner, and wink your eye at some homely girl. An a odd
cross for an actuary incisive of Wilde's impetus to glean by something
of Rousseau's surmise, but then journalism is arguably a leisurely
byproduct of the Industrial Revolution, sport.

* http://en.wikipedia.org/wiki/H._L._Mencken



 
Date: 02 Sep 2007 16:01:43
From: *alan*
Subject: Re: Illy's 'Hyper Espresso' article in the WSJ

"Moose" <moose@no-spam.invalid > wrote in message
news:tupld3tnum77j8vqtqs8r8aflp5jlek2nn@4ax.com...
> Friday's Wall Street Journal had an article about Illy's new espresso
> machine.
>
> http://online.wsj.com/article/SB118852179945214163.html

"No one has ever gone broke underestimating the intelligence of the American
public." --- H.L. Mencken (?)



  
Date: 02 Sep 2007 17:09:44
From: Marshall
Subject: Re: Illy's 'Hyper Espresso' article in the WSJ
On Sun, 2 Sep 2007 16:01:43 -0700, "*alan*" <in_flagrante@hotmail.com >
wrote:

>
>"Moose" <moose@no-spam.invalid> wrote in message
>news:tupld3tnum77j8vqtqs8r8aflp5jlek2nn@4ax.com...
>> Friday's Wall Street Journal had an article about Illy's new espresso
>> machine.
>>
>> http://online.wsj.com/article/SB118852179945214163.html
>
>"No one has ever gone broke underestimating the intelligence of the American
>public." --- H.L. Mencken (?)

This is apropos of what, exactly?

Marshall


   
Date: 03 Sep 2007 01:54:03
From: *alan*
Subject: Re: Illy's 'Hyper Espresso' article in the WSJ

"Marshall" <mrfuss@ihatespamearthlink.net > wrote in message
news:q4kmd3dgjud294m6b7lnkv1ebagshq4g2r@4ax.com...
> On Sun, 2 Sep 2007 16:01:43 -0700, "*alan*" <in_flagrante@hotmail.com>
> wrote:
>
>>
>>"Moose" <moose@no-spam.invalid> wrote in message
>>news:tupld3tnum77j8vqtqs8r8aflp5jlek2nn@4ax.com...
>>> Friday's Wall Street Journal had an article about Illy's new espresso
>>> machine.
>>>
>>> http://online.wsj.com/article/SB118852179945214163.html
>>
>>"No one has ever gone broke underestimating the intelligence of the
>>American
>>public." --- H.L. Mencken (?)
>
> This is apropos of what, exactly?
>
> Marshall

Since Mencken was commenting on entrepreneurialism and consumer gullibility,
I thought it was apropos of Illy's new machine discussed in the article
linked above. Sorry if the reference wasn't as blindingly clear as I'd
thought or if I've in some way offended you.
--alan



    
Date: 02 Sep 2007 19:33:11
From: Marshall
Subject: Re: Illy's 'Hyper Espresso' article in the WSJ
On Mon, 03 Sep 2007 01:54:03 GMT, "*alan*" <in_flagrante@hotmail.com >
wrote:

>
>"Marshall" <mrfuss@ihatespamearthlink.net> wrote in message
>news:q4kmd3dgjud294m6b7lnkv1ebagshq4g2r@4ax.com...
>> On Sun, 2 Sep 2007 16:01:43 -0700, "*alan*" <in_flagrante@hotmail.com>
>> wrote:
>>
>>>
>>>"Moose" <moose@no-spam.invalid> wrote in message
>>>news:tupld3tnum77j8vqtqs8r8aflp5jlek2nn@4ax.com...
>>>> Friday's Wall Street Journal had an article about Illy's new espresso
>>>> machine.
>>>>
>>>> http://online.wsj.com/article/SB118852179945214163.html
>>>
>>>"No one has ever gone broke underestimating the intelligence of the
>>>American
>>>public." --- H.L. Mencken (?)
>>
>> This is apropos of what, exactly?
>>
>> Marshall
>
>Since Mencken was commenting on entrepreneurialism and consumer gullibility,
>I thought it was apropos of Illy's new machine discussed in the article
>linked above. Sorry if the reference wasn't as blindingly clear as I'd
>thought or if I've in some way offended you.
>--alan

I just thought it was an odd reflection on an espresso system designed
by Italians for an international market.

Marshall


     
Date: 03 Sep 2007 14:17:39
From: *alan*
Subject: Re: Illy's 'Hyper Espresso' article in the WSJ

"Marshall" <mrfuss@ihatespamearthlink.net > wrote in message
news:dhsmd39m5j00pndrc8t0cn8mtkmlth9gg7@4ax.com...
> On Mon, 03 Sep 2007 01:54:03 GMT, "*alan*" <in_flagrante@hotmail.com>
> wrote:
>
>>
>>"Marshall" <mrfuss@ihatespamearthlink.net> wrote in message
>>news:q4kmd3dgjud294m6b7lnkv1ebagshq4g2r@4ax.com...
>>> On Sun, 2 Sep 2007 16:01:43 -0700, "*alan*" <in_flagrante@hotmail.com>
>>> wrote:
>>>
>>>>
>>>>"Moose" <moose@no-spam.invalid> wrote in message
>>>>news:tupld3tnum77j8vqtqs8r8aflp5jlek2nn@4ax.com...
>>>>> Friday's Wall Street Journal had an article about Illy's new espresso
>>>>> machine.
>>>>>
>>>>> http://online.wsj.com/article/SB118852179945214163.html
>>>>
>>>>"No one has ever gone broke underestimating the intelligence of the
>>>>American
>>>>public." --- H.L. Mencken (?)
>>>
>>> This is apropos of what, exactly?
>>>
>>> Marshall
>>
>>Since Mencken was commenting on entrepreneurialism and consumer
>>gullibility,
>>I thought it was apropos of Illy's new machine discussed in the article
>>linked above. Sorry if the reference wasn't as blindingly clear as I'd
>>thought or if I've in some way offended you.
>>--alan
>
> I just thought it was an odd reflection on an espresso system designed
> by Italians for an international market.
>
> Marshall

I see what you mean. I'd focused on marketing and gullibility and had
completely overlooked the specific allusion to Americans. As it had not
been my intention to single out the American public, it would have been
better to have posted:

"No one has ever gone broke underestimating the intelligence of the
public." (adapted from H.L. Mencken)

or maybe even just:

"There's a sucker born every minute" (attributed to P.T. Barnum).

Hope that clears things up.

--alan



      
Date: 03 Sep 2007 14:00:57
From: Andy Schecter
Subject: Re: Illy's 'Hyper Espresso' article in the WSJ
*alan* wrote:
> I see what you mean. I'd focused on marketing and gullibility and had
> completely overlooked the specific allusion to Americans. As it had not
> been my intention to single out the American public, it would have been
> better to have posted:
>
> "No one has ever gone broke underestimating the intelligence of the
> public." (adapted from H.L. Mencken)


Thanks alan and Marshall for resolving this in such a civil manner (usenet
could "use" more civility).
--


-Andy S.

http://www.flickr.com/photos/andy_s/sets/


 
Date: 02 Sep 2007 13:15:41
From: Marshall
Subject: Re: Illy's 'Hyper Espresso' article in the WSJ
On Sun, 02 Sep 2007 15:46:19 GMT, Moose <moose@no-spam.invalid > wrote:

>Friday's Wall Street Journal had an article about Illy's new espresso machine.
>
>http://online.wsj.com/article/SB118852179945214163.html

So, Illy has invented pre-infusion?

Marshall


  
Date: 02 Sep 2007 22:58:05
From: Bertie Doe
Subject: Re: Illy's 'Hyper Espresso' article in the WSJ

"Marshall" <mrfuss@ihatespamearthlink.net > wrote in message
news:ne6md3hro9kejlevp9g54utlaff049mgla@4ax.com...
> On Sun, 02 Sep 2007 15:46:19 GMT, Moose <moose@no-spam.invalid> wrote:
>
>>Friday's Wall Street Journal had an article about Illy's new espresso
>>machine.
>>
>>http://online.wsj.com/article/SB118852179945214163.html
>
> So, Illy has invented pre-infusion?
>
> Marshall

A slice of the $7.8 billion U.S. retail coffee market, buys a lot of spam :-

"Over the decades, Illy's researchers say they have isolated no fewer than
114 factors, from coffee growing to brewing, that must be controlled to make
one good shot. Fresh beans must be ground and tamped just so, before
exposing .25 ounces' worth to one ounce of water at 194 degrees Fahrenheit
(give or take three degrees) and nine bars of pressure for 30 seconds -- in
a clean machine, per favore! Do so and you get a shot of rich, but not
bitter, espresso, topped with a tiger-striped layer of coffee foam that
Italians call crema. Bungle a step and it's, how do you say in English,
swill."

Well Mr Illy, the most prominent factor of the 114, is freshly roasted
coffee. Can you guarantee that the consumer will have access to coffee,
that's less than 10 days old?

"Then the coffee spurts out into a second chamber (more patents) where it
bounces against a plastic wall and aerates, creating lots of crema. (For
aficionados, a thick layer of crema marks a good cup.)"

Why do you need a crema enhancer Mr Illy, if your swill is less than 10 days
old?

Of course we know that Big Coffee can't control the warehousing of Big
Supermarket. However, if Illy, Lavazza, Folgers etc, put the 'roast date' on
their packs, it would force the supermarkets into better stock control.
Instead, we get some wishy washy best before date, some 15 months hence.
Sheeeesh, $50 a 1lb, anyone got the latest price of what the farmers get for
'Fair Trade' coffee? TIA.

Bertie




 
Date: 02 Sep 2007 11:48:59
From: jim schulman
Subject: Re: Illy's 'Hyper Espresso' article in the WSJ
On Sun, 02 Sep 2007 15:46:19 GMT, Moose <moose@no-spam.invalid > wrote:

>Friday's Wall Street Journal had an article about Illy's new espresso machine.
>
>http://online.wsj.com/article/SB118852179945214163.html

It looks like Illy Junior is chucking quality and joining Lindt and
Hagen Dazs in "Premium Brand Land" as fast as his feet will carry him.
The lab people there must be ecstatic being used as the window
dressing for selling crema restrictor capsules at $50 per pound.

Esmeralda or Illy Capsules? Oh the agony of choice!