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Date: 03 Dec 2006 15:39:08
From: A.G.McDowell
Subject: UK Kenco ad
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Kenco is running an ad on UK TV intended to convey the idea that their
instant decaf coffee is "made from" the same beans as their roast and
ground coffee. I have tried Kenco instant decaf and found it just
another instant coffee, and not especially distinguished. The following
possibilities come to mind.
1) "Made from" - or whatever the ad actually says is ambiguous enough
that their instant decaf coffee includes enough other ingredients (for
example robusta) to make it just like any other instant. The ad is
actually a rather amusing little playlet that obviously isn't meant to
be taken literally, so even if I taped and transcribed the whole ad
(which I haven't) it would be difficult to assign any very certain
meaning to any of it.
2) Kenco roast and ground is not that great (I wouldn't know, because I
only buy beans to grid myself).
3) Kenco instant has a subtle quality to it that I have failed to
appreciate.
Comments?
--
A.G.McDowell
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Date: 04 Dec 2006 09:00:14
From: Dan
Subject: Re: UK Kenco ad
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A.G.McDowell wrote:
> Kenco is running an ad on UK TV intended to convey the idea that their
> instant decaf coffee is "made from" the same beans as their roast and
> ground coffee. I have tried Kenco instant decaf and found it just
> another instant coffee, and not especially distinguished. The following
> possibilities come to mind.
>
Putting it bluntly - kenco is just about the worst coffee I;ve ever
tasted! Their "roast and ground" is blander than mellow birds!
Also - we have a bean to cup machine at work, and it uses kenco beans -
and the coffee that makes sucks!!
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Date: 04 Dec 2006 05:52:49
From: A.G.McDowell
Subject: Re: UK Kenco ad
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In article <45734435$0$28639$c3e8da3@news.astraweb.com >, Steven C
<nospam@thanks.uk > writes
>On Sun, 03 Dec 2006 15:39:08 +0000, A.G.McDowell wrote:
>
>> Kenco is running an ad on UK TV intended to convey the idea that their
>> instant decaf coffee is "made from" the same beans as their roast and
>> ground coffee. I have tried Kenco instant decaf and found it just
>> another instant coffee, and not especially distinguished. The following
>> possibilities come to mind.
>>
(trimmed)
>>
>> Comments?
>
>It's instant coffee, what are you expecting it to taste like?
There was some discussion of this on the thread "Is there a good instant
coffee?" on 25 June or so, including http://groups-beta.google.com/group
/alt.coffee/msg/fde6f390113eb695?hl=en-GB&. Here are some excerpts from
one response there.
In the early sixties Dad was asked, by Elliot
Meyers an executive at Struthers Wells, to cup a new instant coffee
then in development for General Foods (a giant of the day)....
The product Dad tasted was an early experimental version of the
original freeze dried coffee, later to be dubbed Maxim. For this test
a sample a freeze dried sample had been produced from 100% Colombian
beans. There was a control of 100% Colombian fresh ground/roast coffee
from the same batch on the table, and various other unnamed soluble
products. Pop was surprised at how good the product was by instant
coffee standards of the day, and on the drive home he talked about the
vels of science and how someday there might be no more small coffee
companies as ours because If you really refined and produces such a
product and keted it well as GF had the means to do there would be
no need for fellows who made the old fashioned whole bean products for
folks who were willing to slave over a Silex at the stove either at
home or in the commercial kitchen. He thought of it as a vel of
science, and he thought that this stuff had the potential to be the end
of the world....
hen one day I came home to here the laughter of my Dad. GF had
launched Maxim and Dad had stopped at Max's Grocery store on Queens
Boulevard and brought home a jar. He declared that it was aweful. To
control costs they had made the product with the cheap robusta coffee
from which they made regular spray dried product defeating the whole
purpose of developing the new process of freeze dried instant....
(end quotes)
So there is some evidence that the quality of the instants we get are in
fact limited by the quality of the beans used to make them. Also, I find
that Alta Rica, while not confusable with proper coffee, is noticably
better than the other instants I have tried.
--
A.G.McDowell
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Date: 03 Dec 2006 21:40:06
From: Steven C
Subject: Re: UK Kenco ad
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On Sun, 03 Dec 2006 15:39:08 +0000, A.G.McDowell wrote:
> Kenco is running an ad on UK TV intended to convey the idea that their
> instant decaf coffee is "made from" the same beans as their roast and
> ground coffee. I have tried Kenco instant decaf and found it just
> another instant coffee, and not especially distinguished. The following
> possibilities come to mind.
>
> 1) "Made from" - or whatever the ad actually says is ambiguous enough
> that their instant decaf coffee includes enough other ingredients (for
> example robusta) to make it just like any other instant. The ad is
> actually a rather amusing little playlet that obviously isn't meant to
> be taken literally, so even if I taped and transcribed the whole ad
> (which I haven't) it would be difficult to assign any very certain
> meaning to any of it.
> 2) Kenco roast and ground is not that great (I wouldn't know, because I
> only buy beans to grid myself).
> 3) Kenco instant has a subtle quality to it that I have failed to
> appreciate.
>
> Comments?
It's instant coffee, what are you expecting it to taste like?
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