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Date: 22 Jun 2006 06:55:25
From: butch burton
Subject: Excellent article in NYT about Intelligentsia buying coffee in Nicaragua


This is a really excellent article explaining the guts of how
relationship purchasing of coffee is used by Intelligentsia to secure
the best coffee available and provide an incentive to growers to
improve their product. It gives a ground level view of what Geoff
Watts of Intelligentsia does to make this happen on the ground.
http://www.nytimes.com/2006/06/22/business/worldbusiness/22coffee.html?pagewanted=all





 
Date: 22 Jun 2006 14:47:40
From: CoffeeKid
Subject: Re: Excellent article in NYT about Intelligentsia buying coffee in Nicaragua



butch burton wrote:
> This is a really excellent article explaining the guts of how
> relationship purchasing of coffee is used by Intelligentsia to secure
> the best coffee available and provide an incentive to growers to
> improve their product. It gives a ground level view of what Geoff
> Watts of Intelligentsia does to make this happen on the ground.
> http://www.nytimes.com/2006/06/22/business/worldbusiness/22coffee.html?pagewanted=all

Great article, except for the badly misquoted Peter G. near the start,
and slight fact hiccup about the CoE auctions on page 2.

Mark