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Date: 04 Jun 2006 15:30:17
From: Marshall
Subject: Starbucks managers jump ship to catch third wave
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Interesting story about a New England couple who leave Starbucks to
start a little "third wave" shop, serving Zoka. The reporter focuses
on "slower" (maybe from Slow Food), but the details suggest the owners
know what they are doing.
http://www.lowellsun.com/business/ci_3898952
Marshall
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Date: 04 Jun 2006 16:36:27
From: Felix
Subject: Re: Starbucks managers jump ship to catch third wave
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Barry Jarrett asks:
> >Interesting story about a New England couple who leave Starbucks
> >to start a little "third wave" shop, serving Zoka. The reporter
> >focuses on "slower" (maybe from Slow Food), but the details
> >suggest the owners know what they are doing.
>
>
> isn't that how intelly got started?
Maybe ... Doug worked for Peet's, but the primary difference is locale.
The location of Intelligentsia's first store isn't at all comparable to
downtown Lowell. The last time I visited, the highlight was RRRecords:
http://rrrecords.com
(If the prospect of drinking Zoka espresso brings you to Lowell, please
visit RRRecords, say "hello" for me, and buy something.) There's an
informal restaurant nearby that's also noteworthy (if your civic duty
entails spending half a day at the courthouse nearby, pay attention to
your bailiff), and there are good Cambodian restaurants not far away,
but Cafe Aiello might be one of those waves that looks great as it
rolls in, only to collapse before it reaches the beach. We'll see ...
Felix
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Date: 04 Jun 2006 19:09:36
From: Barry Jarrett
Subject: Re: Starbucks managers jump ship to catch third wave
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On Sun, 04 Jun 2006 15:30:17 GMT, Marshall
<mrfuss@ihatespamearthlink.net > wrote:
>Interesting story about a New England couple who leave Starbucks to
>start a little "third wave" shop, serving Zoka. The reporter focuses
>on "slower" (maybe from Slow Food), but the details suggest the owners
>know what they are doing.
isn't that how intelly got started?
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Date: 04 Jun 2006 13:19:46
From: Dan Bollinger
Subject: Re: Starbucks managers jump ship to catch third wave
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Interesting, and I'm not surprised to see movement to fill in the expanding
market of people who have become disillusioned with mass produced coffee made by
untrained staff.
"Marshall" <mrfuss@ihatespamearthlink.net > wrote in message
news:fuu582dcjja6lrb57bi7dgvmq4cspp0v0i@4ax.com...
> Interesting story about a New England couple who leave Starbucks to
> start a little "third wave" shop, serving Zoka. The reporter focuses
> on "slower" (maybe from Slow Food), but the details suggest the owners
> know what they are doing.
> http://www.lowellsun.com/business/ci_3898952
>
> Marshall
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Date: 05 Jun 2006 16:14:29
From: Felix
Subject: Re: Starbucks managers jump ship to catch third wave
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bernie writes:
> My decision would be based on exterior factors such as
> traffic counts, visibility to traffic, area demographics,
> parking, turn-in access, traffic light proximity, etc.
> I've seen at least half a dozen coffee houses in my area
> go under in the past five years because they bought "cute"
> interiors and didn't pay attention to the needs of the
> business for traffic flow and area demographics.
I'm also skeptical about this business decision. Lowell is the fourth
largest city in Massachusetts with over 100,000 residents, but the
Starbucks locator says that Latte Venti afficionados must go elsewhere.
Felix
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Date: 05 Jun 2006 21:24:17
From: Tony Verhulst
Subject: Re: Starbucks managers jump ship to catch third wave
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> I'm also skeptical about this business decision. Lowell is the fourth
> largest city in Massachusetts with over 100,000 residents, but the
> Starbucks locator says that Latte Venti afficionados must go elsewhere.
I'm in Tewksbury, 5 miles away. I'll be there on Wednesday - opening day.
Tony V
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Date: 07 Jun 2006 19:26:23
From: Tony Verhulst
Subject: Re: Starbucks managers jump ship to catch third wave
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Tony Verhulst wrote:
>
>> I'm also skeptical about this business decision. Lowell is the fourth
>> largest city in Massachusetts with over 100,000 residents, but the
>> Starbucks locator says that Latte Venti afficionados must go elsewhere.
>
> I'm in Tewksbury, 5 miles away. I'll be there on Wednesday - opening day.
According to the Lowell Sun "Cafe Aiello opens Wednesday at 30 Gorham
St." .... or not. When I arrived this morning, a paint can propping the
front door open was a hint that it was not THIS Wednesday. About another
week, I was told.
Tony V.
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Date: 05 Jun 2006 11:56:22
From: bernie
Subject: Re: Starbucks managers jump ship to catch third wave
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Marshall wrote:
> Interesting story about a New England couple who leave Starbucks to
> start a little "third wave" shop, serving Zoka. The reporter focuses
> on "slower" (maybe from Slow Food), but the details suggest the owners
> know what they are doing.
> http://www.lowellsun.com/business/ci_3898952
>
> Marshall
I hope they do well. I'm always pulling for the indies. One thing I always puzzle at is the "this
is the perfect space" attitude. The last thing I'd look at is the interior. An interior can be made
to look like anything you want it to. You have almost total control over the interior so why make a
location decision on that basis? My decision would be based on exterior factors such as traffic
counts, visibility to traffic, area demographics, parking, turn-in access, traffic light proximity,
etc. I've seen at least half a dozen coffee houses in my area go under in the past five years
because they bought "cute" interiors and didn't pay attention to the needs of the business for
traffic flow and area demographics.
Bernie
--
ÐÏࡱá
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Date: 06 Jun 2006 14:05:01
From: ensenadajim
Subject: Re: Starbucks managers jump ship to catch third wave
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On Mon, 05 Jun 2006 11:56:22 -0600, bernie <bdigman@zianet.com > wrote:
>Marshall wrote:
>> Interesting story about a New England couple who leave Starbucks to
>> start a little "third wave" shop, serving Zoka. The reporter focuses
>> on "slower" (maybe from Slow Food), but the details suggest the owners
>> know what they are doing.
>> http://www.lowellsun.com/business/ci_3898952
>>
>> Marshall
>
>
> I hope they do well. I'm always pulling for the indies. One thing I always puzzle at is the "this
>is the perfect space" attitude. The last thing I'd look at is the interior. An interior can be made
>to look like anything you want it to. You have almost total control over the interior so why make a
>location decision on that basis? My decision would be based on exterior factors such as traffic
>counts, visibility to traffic, area demographics, parking, turn-in access, traffic light proximity,
>etc. I've seen at least half a dozen coffee houses in my area go under in the past five years
>because they bought "cute" interiors and didn't pay attention to the needs of the business for
>traffic flow and area demographics.
>Bernie
Right you are, Bernie, the three most important factors in business
are: location, location and LOCATION.
jim
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Date: 06 Jun 2006 22:32:58
From: Marshall
Subject: Re: Starbucks managers jump ship to catch third wave
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On Tue, 06 Jun 2006 14:05:01 -0700, ensenadajim
<ensenadaXXXjim@yahoo.com > wrote:
>On Mon, 05 Jun 2006 11:56:22 -0600, bernie <bdigman@zianet.com> wrote:
>
>>Marshall wrote:
>>> Interesting story about a New England couple who leave Starbucks to
>>> start a little "third wave" shop, serving Zoka. The reporter focuses
>>> on "slower" (maybe from Slow Food), but the details suggest the owners
>>> know what they are doing.
>>> http://www.lowellsun.com/business/ci_3898952
>>>
>>> Marshall
>>
>>
>> I hope they do well. I'm always pulling for the indies. One thing I always puzzle at is the "this
>>is the perfect space" attitude. The last thing I'd look at is the interior. An interior can be made
>>to look like anything you want it to. You have almost total control over the interior so why make a
>>location decision on that basis? My decision would be based on exterior factors such as traffic
>>counts, visibility to traffic, area demographics, parking, turn-in access, traffic light proximity,
>>etc. I've seen at least half a dozen coffee houses in my area go under in the past five years
>>because they bought "cute" interiors and didn't pay attention to the needs of the business for
>>traffic flow and area demographics.
>>Bernie
>
>Right you are, Bernie, the three most important factors in business
>are: location, location and LOCATION.
>
>
>jim
Then why do so many businesses fail in great locations?
Marshall
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Date: 06 Jun 2006 17:06:48
From: Johnny
Subject: Re: Starbucks managers jump ship to catch third wave
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"Marshall" <mrfuss@ihatespamearthlink.net > wrote in message
news:rj0c829vm6p107pliuor202bde6bm6m3vq@4ax.com...
> On Tue, 06 Jun 2006 14:05:01 -0700, ensenadajim
> <ensenadaXXXjim@yahoo.com> wrote:
>snip
> >Right you are, Bernie, the three most important factors in business
> >are: location, location and LOCATION.
> >
> >
> >jim
>
> Then why do so many businesses fail in great locations?
>
> Marshall
They certainly don't prove to be great locations for those that fail....
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Date: 06 Jun 2006 22:46:50
From: ensenadajim
Subject: Re: Starbucks managers jump ship to catch third wave
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On Tue, 06 Jun 2006 22:32:58 GMT, Marshall
<mrfuss@ihatespamearthlink.net > wrote:
>On Tue, 06 Jun 2006 14:05:01 -0700, ensenadajim
><ensenadaXXXjim@yahoo.com> wrote:
>
>>On Mon, 05 Jun 2006 11:56:22 -0600, bernie <bdigman@zianet.com> wrote:
>>
>>>Marshall wrote:
>>>> Interesting story about a New England couple who leave Starbucks to
>>>> start a little "third wave" shop, serving Zoka. The reporter focuses
>>>> on "slower" (maybe from Slow Food), but the details suggest the owners
>>>> know what they are doing.
>>>> http://www.lowellsun.com/business/ci_3898952
>>>>
>>>> Marshall
>>>
>>>
>>> I hope they do well. I'm always pulling for the indies. One thing I always puzzle at is the "this
>>>is the perfect space" attitude. The last thing I'd look at is the interior. An interior can be made
>>>to look like anything you want it to. You have almost total control over the interior so why make a
>>>location decision on that basis? My decision would be based on exterior factors such as traffic
>>>counts, visibility to traffic, area demographics, parking, turn-in access, traffic light proximity,
>>>etc. I've seen at least half a dozen coffee houses in my area go under in the past five years
>>>because they bought "cute" interiors and didn't pay attention to the needs of the business for
>>>traffic flow and area demographics.
>>>Bernie
>>
>>Right you are, Bernie, the three most important factors in business
>>are: location, location and LOCATION.
>>
>>
>>jim
>
>Then why do so many businesses fail in great locations?
>
>Marshall
You are ASSuming they were in great locations. Can you prove they
would have made it in a lesser location?
jim
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Date: 06 Jun 2006 07:22:24
From: Paul Vojta
Subject: Re: Starbucks managers jump ship to catch third wave
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In article <fuu582dcjja6lrb57bi7dgvmq4cspp0v0i@4ax.com >,
Marshall <mrfuss@ihatespamearthlink.net > wrote:
>Interesting story about a New England couple who leave Starbucks to
>start a little "third wave" shop, serving Zoka. The reporter focuses
>on "slower" (maybe from Slow Food) ...
From the article: "For espresso drinks, beans will be ground individually..."
Boy, that really will slow things down.
(Yes, I know they really mean individually per drink...)
--Paul Vojta, vojta@math.berkeley.edu
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Date: 06 Jun 2006 14:52:16
From: bk
Subject: Re: Starbucks managers jump ship to catch third wave
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bernie wrote:
> because they bought "cute" interiors and didn't pay attention to the needs of the business for
> traffic flow and area demographics.
Lowell will be a tough place for a shop like that. People in the
area are generally not educated about good coffee. Dunkin Donuts rules
the area. Also theres Umass, there but not close enough to make it a
student hang out spot. Theres been a couple coffee shops open and
close in the last few years and thats with a lot of help and money from
the downtown development funds. I'm planning on checking them out this
weekend when I head out of the city.
ttfn
-bradk
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Date: 08 Jun 2006 05:51:08
From: Omniryx@gmail.com
Subject: Re: Starbucks managers jump ship to catch third wave
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If you can wean the good citizens of Lowell off of Dunkie "regular"
(lots of cream and even more sugar), you'll have done Massachusetts a
great service.
Will (who for years had a chair named after him at 1369 in Cambridge)
Tony Verhulst wrote:
> Tony Verhulst wrote:
> >
> >> I'm also skeptical about this business decision. Lowell is the fourth
> >> largest city in Massachusetts with over 100,000 residents, but the
> >> Starbucks locator says that Latte Venti afficionados must go elsewhere.
> >
> > I'm in Tewksbury, 5 miles away. I'll be there on Wednesday - opening day.
>
> According to the Lowell Sun "Cafe Aiello opens Wednesday at 30 Gorham
> St." .... or not. When I arrived this morning, a paint can propping the
> front door open was a hint that it was not THIS Wednesday. About another
> week, I was told.
>
> Tony V.
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